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"flavour of the month" - what is the origin of this saying?

asked in language, sayings, origins

high1971 answers:

The phrase dates back to 1930s USA and originated in the advertising slogans of ice-cream companies there. It isn't absolutely clear which company first used this in their campaigns. Search as I may for references to this phrase I can't find any that pre-date 1936. The earliest I've found is an advert in The Mansfield News Journal, June 1936

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